An environmental awareness event was held in Icherisheher at the initiative of EcoHub.

Published: 31.12.2025

An environmental awareness event was held within the framework of the New Year fair organized in Icherisheher, organized by the “Eco Hub” Public Union for Support of Ecological Initiatives. The event was implemented with the support of the Ministry of Ecology and Natural Resources and the “Icherisheher” State Historical and Architectural Reserve Department, as well as within the framework of the “Coca-Cola” PACT program. The main goal of the project is to contribute to increasing environmental responsibility among the public, especially young people, reducing waste and integrating ecological thinking into everyday life. At a special stand set up on the fair grounds, visitors were provided with detailed information on environmental protection, the importance of plastic waste reduction and recycling, as well as sustainable lifestyles and responsible consumption. Innovative methods were also used in the awareness process. Through interactive ecological games based on artificial intelligence (AI), participants tested their knowledge in a fun format. Various gifts, including seedlings and eco-bags, were presented to participants who distinguished themselves in the educational games. In addition, small sorting boxes were placed on the stand grounds for the collection of plastic waste. It should be noted that the “Eco Hub” Public Association, through such initiatives, aims to regularly convey the topic of sustainable development to a wide audience, promote a responsible approach to the environment, and shape ecological behaviors in society.